Business automation

Business Automation Essentials

Have you ever felt jealous of those people who take holidays and don’t worry about their business continuing to run smoothly? 

Or the ones who spend all their time doing the parts of their business they enjoy, and minimal time on the rest?

Maybe you think they have a big team of outsourcers working for them in remote parts of the world. Or maybe you just think they’re lying and really working 24/7.

Actually, none of those scenarios are totally true. The reality is that successful people do work hard, at least at the early stages of building their business. And they rarely have the budget for a huge team.


Their solution is a combination of outsourcing and automation.

They follow these three rules:

Templates can be used for various purposes including:

What’s left are the core value-added parts of your business that either you or a highly-skilled member of your team must do.

In this report, we’re going to look at the first rule – automation. Which parts of your business can run on autopilot or made much easier with technology, including:

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As you read through this blog, keep a pen or pencil on hand and note which of the parts of YOUR business you can automate.

Why You Need To Automate Your Business

One of the nice things about running an online business is that so much of it can be automated. Think of all the tasks you have to do each day. 

Many are repetitive and tedious, wasting your time and energy. When you automate, those tasks take care of themselves and you can focus on more important things.

The Benefits of Automation

The main benefit of automation is that it speeds up and streamlines your work. When you get rid of time-draining tasks, you can focus on more important things. 

There are both routine tasks and ‘thinking’ tasks that require more concentration and critical analysis on your part. When you can put some of the routine tasks on autopilot, you can spend more time on the value-added tasks.

Automation eliminates human error. You’ve probably been up at the wee hours finishing tasks that need to be done and only half awake doing them. When tasks are completed by software programs and online services, these mistakes disappear.

Finally, automation is important because it allows you to scale your business. If you have an ecommerce store and you have to take each order manually, a sudden increase in business can overwhelm you. An automated sales system allows you to keep up.

Tasks You Can Automate

  • Website Creation. Automation allows you to set up websites quickly using templates and content management systems.


  • SEO. A great deal of the everyday work of search engine optimization can be done through automation.


  • Content Creation. Although content can’t be created solely through automation, there are tools to help you cut corners. You’ll get some suggestions in the separate list of Popular Tools for Business Automation.


  • Sales Funnel Management. Your sales funnel can be maintained and monitored through automation so that you can focus on analyzing and improving it.


  • Email Marketing. Profitable email marketing isn’t possible without automation to manage your email lists and send out broadcast messages.


  • Social Media. Dashboard tools and other programs help you easily manage multiple social media accounts.


  • Analytics and Testing. Websites and marketing campaigns can be split tested and analyzed using various tools.


  • Website Maintenance. Tools and programs help you update your websites when they need it.


  • Payments. Automation allows you to take payments and manage financial tasks so you don’t have to do it manually.

What Can't Be Automated

There are some things that should never be automated. The main one is your marketing strategy. You need to be in charge of your long-term goals and the measures you take to achieve them. It all needs to be thought out by you.


Relationship building also can’t be done by machines. With social media and other online marketing channels, it’s as important as ever to be real with your customers. Automated responses and replies are off-putting.


Fundamentally, content creation should not be automated. It needs to be fresh and original. The same goes for content curation. There are software programs that find content for you but you should always look at the content yourself before sharing with your readers to make sure it’s relevant to them.


Of course, automated systems aren’t perfect. You need to learn how to use each tool for automation and this takes a bit of time upfront. However, the time you save in the long run makes it well worthwhile

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Mirella DeBoni

I’m Mirella DeBoni! Living in the Whitsundays, with my husband and 3 children you'll find me with a cappuccino in hand, surrounded by cats & armed with cute stationery (too good to write on!) I'm here to help you on your personal and professional journey to greatness. Qualified in Business Coaching, Counselling, Clinical Hypnotherapy, NLP and International Best Selling Author.

Mirella DeBoni Author Photo
Hi! I'm Mirella

I help Small Business Owners achieve their Relationship, Business & Marketing Goals, by focusing on the important things, having a plan and a set of strategies to put in place.

If you’re an action taker, you love personal and professional development and want to achieve something incredible in your life then I’d love to work with you too. 

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